To thrive, your business requires leads. Without leads, you can’t sell and produce income. What do you do to keep your business getting new leads? Simple—lead generating software.
Though there are numerous lead generation software programmes, choosing one might be difficult. Which is suitable for your business?
Stay reading to learn about lead generating software, from the best platforms to how to pick one for your organisation.
What is lead generation software?
Businesses create leads via lead generating software.
Your firm can acquire, keep, and close leads using lead generating solutions that build lasting connections. And includes:
- Sales opportunities identification and creation
- Organizing lead and contact data
- Criteria-based lead scoring
- Prospect management via the sales funnel
- And more.
Benefits of lead generation software
Why do businesses need lead generation tools?
In summary, these technologies let you track leads and find new sales prospects. Lead generating software lets you handle consumer data from one location instead of several applications and platforms.
Lead generating tools provide other benefits than saving you hundreds of headaches:
Increased lead generation: Better lead management generates more leads. Identification and conversion of leads is faster using lead creation tools.
Enhanced lead quality: A strong lead creation platform lets you eliminate unqualified leads and focus on your best prospects.
Great lead nurturing: Some leads aren’t ready to convert. Lead generating software lets you nurture leads down the sales funnel.
Save time and money: To reduce manual activities and focus on client acquisition, the finest lead generating software has automation options.
10 best lead generation software tools
After explaining what lead generating software is and how it may benefit your business, let’s look at 10 of the best tools:
1. CRM Nutshell
CompetitiveIQ, VisitorIQ, Revenue Booster, App Connect, AI capabilities
As a CRM platform, Nutshell is unique. Nutshell is user-friendly lead generating software that grows with your business and offers all the capabilities you need to produce qualified leads, including:
- Online form collection
- Monitor website visitors
- No-code landing page creation
- Controlling pipelines
- Manage contacts.
- Automating sales and emails
- Reports, analytics
- Numerous software integrations
- And more.
Best bit? Nutshell is a cheap, easy-to-use CRM with powerful lead generating and award-winning support. Do you doubt us? Try Nutshell today to see how it differs from competitors!
2. Leadfeeder
Key Features: Automation tools, CRM connectivity, contact list segmentation
Leadfeeder enables business-to-business (B2B) firms produce qualified leads from website visits with no extra work. With the Leadfeeder Tracker script, you can identify organisations that visit your website, develop a contact database, and start sending qualified leads straight to your linked CRM and email.
3. Intercom
Key Features: AI-enhanced workstation, AI chatbot, proactive support tools
Intercom is an AI customer care solution that allows you deliver proactive support to your prospective leads and customers. With an AI-enhanced central workspace that integrates your email with support tickets, you and your team can improve productivity while ensuring no client concern goes through the cracks.
4. LinkedIn Sales Navigator
Key Features: Account IQ, Relationship Map, buyer intent capabilities
LinkedIn isn’t only a professional networking site — it’s also the home of the amazing lead creation tool, LinkedIn Sales Navigator.
Sales Navigator offers you the knowledge and resources you need to reach your target audience and interact with critical prospects. With tailored lead ideas and sales tool integration options, LinkedIn Sales Navigator can help you engage the right individuals at the right time.
5. Unbounce
Key Features: Customizable themes, online form modification, integration opportunities
With Unbounce, your team can develop conversion-driving landing pages customised for your most valued leads. Through solutions driven by data and a sprinkle of AI, you can generate more leads to your landing pages and convert them through tailored web forms and intentional redirection that push them further down your sales funnel.
6. OptinMonster
Key Features: Exit intent recognition, geolocation targeting, 100+ templates
OptinMonster is a strong conversion optimization platform and lead generating tool that helps organisations transform web traffic into subscribers, leads, and revenues. With behavior automation and tailored offers, you can target the right individuals at the right time to accelerate your lead generation and conversions.
7. Sumo
Key Features: Intelligent pop-ups, A/B testing, exit intent
Sumo is a solution for lead generation that helps you generate lead forms using established design templates while also offering you relevant consumer information in real time. With A/B testing features, you can guarantee you’re sending out lead generating forms that are proven to attract and convert leads.
8. Adobe Marketo Engage
Key Features: Robust lead scoring, nurturing campaigns, marketing automation
If you’re an Adobe aficionado, you’re in luck because Marketo is a lead generation solution from Adobe that helps businesses capture quality leads by attracting in top-of-funnel visitors and nurturing them to conversion-ready prospects. With automation tools, lead scoring models, and more, you can attract the leads that matter most to your organisation.
9. Leadpages
Key Features: Lead management tools, CRM connectors, landing page builder
Leadpages is a powerful tool for lead generation that helps organisations design high-performing landing pages that are fuelled by conversion and customer data. With Leadpages, you don’t have to be a design expert. There are over 250 designs to inspire you, so you can start generating leads with unique landing pages in a hurry.
10. AeroLeads
Key Features: Email finder, contact & email verification, email campaigns tools
AeroLeads is a strong database of over 750 million prospects, offering you the opportunity to directly approach people who best meet your ideal client profile. With filters of your choosing, email verifiers, and CRM connections, you’ll never have to worry about outdated information and can start converting leads now.
How to choose lead generation software for your business
You’ve learnt about the best lead generation platforms. Now, it’s time to look at how to find the best one for your business. While we can’t advise you exactly which one to select, we can help you find ones that might be a good fit.
When assessing your alternatives, there are a few crucial characteristics of lead generating platforms that you’ll want to examine, including:
Pricing: Make sure you’re considering your budget and pricing when looking at lead generating solutions.
Ease of use: A solid lead generating tool shouldn’t be a headache to use – after all, you’re acquiring it to make business activities simpler. Find a lead generating solution that’s user-friendly and helps you to execute commercial chores without effort.
capabilities: The correct lead creation software should come loaded with the capabilities you need to produce excellent leads. Pick lead generating software that helps you to continue running your business while efficiently acquiring and retaining leads.
Integrations: Your lead generating tool should be able to interact seamlessly with other tools you have, therefore look at integration capabilities while assessing your lead generation platform possibilities.
Accelerate your lead generating using Nutshell
Great news – the lead generation tool you’re seeking for that contains all the attributes we just spoke about? You’re staring at it.
Nutshell is an all-in-one CRM platform that offers you the tools you need to locate and attract qualified leads to your business and develop meaningful connections with your prospects. From pipeline management capabilities to help you keep track of every offer to sales automation for decreasing busywork, we’ve got it all.
